Boost your Optimizely website with Adaptive Images

The user and developer friendly way to work with images for improved appearance and performance on Optimizely websites.

Responsive images in Optimizely from a single source image
Watch video (2 minutes)
Screenshot of adaptive images in Optimizely edit mode

For web editors

Web editors can easily optimize different images and their cropping for different screen sizes.

Users choose whether to use a single, auto-cropped image for all devices, or fine-tune for each screen size individually.

Screenshot of adaptive images in Optimizely edit mode

Easy to get it right

Users don't need to remember correct image sizes, or manually create web-specific assets.

Helpful, user-friendly features make content work more fun and less time-consuming.

Screenshot of automatic image cropping in Optimizely
AI-powered image analysis

Smart cropping

Images are automatically cropped* around the most engaging image content, producing an image that fits the website design perfectly.

Of course any image cropping can be fine-tuned with precision, for absolute control of the end result.

Watch auto-cropping video (1:53) * Requires optional CDN features
Screenshot of Optimizely with DAM and external images integration

Use images from anywhere

You can use images uploaded in Optimizely, or images from a DAM* such as Digizuite, Canto, Cumulus, Bynder, Celum, QBank, or ImageVault.

Additionally you can use images from services such as iStock, Unsplash, and Flickr.

Use one or more simultaneously, with a single consistent user-friendly UI for searching and uploading images.

* Requires optional image providers
Screenshot of automatic image size validation in Optimizely
User-friendly and fool-proof

Always the right size

Images are automatically validated to ensure they match the website design's intended image sizes.

No risk of stretched, distorted, blurry, or wrong-sized images.

Graphic of source images being automatically optimized
Lightning-fast Performance

Optimized for any device

Images are automatically optimized* for any device type to maximize quality while minimizing bandwidth.

No need to rely on own competencies or tools for creating web-optimized images.

In combination with a global CDN, page load times are significantly lowered, improving both user experience and SEO.

* Requires optional CDN features
Optimizely Digital Experience Platform logo
Works anywhere

Ready for Digital Experience Platform

Fully compatible with Optimizely Digital Experience Platform and on-premise setups.

The add-on is certified by Optimizely and part of Optimizely Marketplace.

Screenshot of adaptive images in Optimizely edit mode
Developer delight

Easy to implement

Web developers use familiar Optimizely development techniques for creating and rendering adaptive image properties.

Everything is well-documented with plenty of code samples to get started.

Evaluation version is available without registration through the Optimizely NuGet feed.

End users' perspective

Experiences from Optimizely websites.

Retail with focus on food and health.

ICA relies heavily on images for product presentation. It's as much about user-friendliness for web editors as it's about design and performance for site visitors.

Large-scale construction.

NCC has rigorous DAM processes to secure image quality and integrity. Having it integrated inside the CMS reduces overhead and prevents unmanaged copies of digital assets.

Defence and civil security.

Offering some of the most technologically advanced products in the world, Saab's web editors easily find and adapt images for different screen sizes right inside the CMS.

Fuel and energy.

Adaptive Images improves performance and simplifies content work and development for both headless and headful Optimizely implementations.

Red Cross
Volunteers supporting those in crisis.

Adaptive Images reduces costs for development and content work related to images so that more resources go towards what matters most.

CRM for B2B organizations.

Having thousands of images from Unsplash available inside Optimizely allows Upsales' content workers to efficiently create new content with relevant high-quality images.

Veterinary care.

Easily locating images and having them automatically optimized for the responsive design is a time-saver that ensures content quality across 15+ websites.

Prefab homes.

Buying a house is a big decisions, so top-quality images are a critical component. Especially when buying a house that hasn't been built yet.

Power and communication networks.

Not requiring image editing software when publishing content saves time and costs, while improving site appearance and performance.

Bright IT
Digital services.

Bright IT makes use of Adaptive Images in customer projects to simplify web editor work while improving responsive design and performance.


Affordable and predictable pricing for any Optimizely website.


€ 1.900
and € 380 annually

A great addition to any website.

  • Single website
  • Optimizely images
  • Unsplash images
  • E-mail support


€ 4.500
and € 900 annually

With CDN optimization and delivery.

  • Everything from Basic
  • AI auto-cropping
  • Image optimization
  • CDN delivery


€ 8.500
and € 1.700 annually

DAM integration and improved performance.

  • Everything from Standard
  • DAM integration
  • High-capacity CDN


€ 25.000
from € 5.000 annually

For large-scale high-load websites.

  • Everything from Advanced
  • Unlimited websites
  • Onboarding workshop
  • Priority support

Key features

Capabilities that allow for evolving requirements.

For users

Simplified content work

  • Use DAM images directly without need for web-specific assets
  • Upload to DAM from within the Optimizely UI
  • Automatic cropping towards image motif
  • Easy-to-use manual scaling and cropping to correct sizes
  • Automatic validation of image sizes
  • View or edit image metadata from inside Optimizely
  • Automatic scaling of images according to site design
  • TinyMCE support
For site owners

Futureproof and predictable

  • Multi-CDN support for maximum performance globally
  • Any DAM system can be integrated
  • Support for parallel DAM systems simplifies transitioning
  • Continuous add-on development assures future compatibility
  • Add-on developed by publisher directly
  • Add-on can be removed without losing data
  • Expert services available for integrations or support
  • DXP-compatible and certified by Optimizely
Watch video (2 minutes)

Want to get started?

We are available to answer any questions you might have.